Selling a home is a big move — emotionally and financially. And while the market plays a role, the real difference often comes down to the real estate agent you choose. The right agent can help you sell faster, negotiate better, and ultimately walk away with more in your pocket.
So what should you be looking for when it’s time to choose?
Local Experience and Knowledge
First and foremost, you want an agent who knows the local area. Someone who understands recent sales, what buyers are looking for, and how to position your property to attract attention. Ask if they’ve sold in your suburb before and what kind of results they’ve achieved.
Strong Communication
A good agent keeps you in the loop from start to finish. Whether it’s feedback after open homes or updates during negotiations, you shouldn’t be left wondering what’s going on. Look for someone who’s honest, proactive, and easy to contact.
A Clear Sales Strategy
Selling a property isn’t just about listing it online. Your agent should have a plan — from professional photography and digital ads to buyer outreach and open homes. Find out how they plan to market your home, and how they’ll make it stand out in a competitive market.
Fees That Make Sense
Real estate fees vary widely, and commission can quickly eat into your sale price. Make sure you know exactly what you’re paying — and what’s included.
For example, One Percent Property only charge 1.5% commission and include free advertising, which can save you thousands compared to the traditional model. It’s a smart alternative if you want to maximise your return without sacrificing service.
Reviews and Reputation
Online reviews and testimonials are a great way to gauge past performance. Look for consistency — do sellers mention great communication, strong negotiation skills, and great outcomes? Don’t be afraid to ask for references or examples of recent sales.
Final Thoughts
Choosing the right real estate agent can make all the difference. Take your time, ask the right questions, and look beyond just the big name or flashy pitch. The goal is simple: someone who will work hard for your result, not just theirs.
If you’re weighing up your options, consider agencies that combine great service with fair pricing — it could make all the difference at settlement.
